Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media Different social media tools including blogs, podcasts, and community-based web portals such as Facebook, MySpace, LinkedIn, Twitter etc.
Tools can be used for a variety of different things such as:
- Social Media Monitoring
- Social Aggregation
- Social Book Marking and Tagging
- Social Analytics and Reporting
- Automation
- Social Media
- Blog Marketing
- Validation
Benefits of Social Media Optimization
- It generates free website traffic.
- It boosts up the brand visibility.
- It generates inbound links.
